4th ExportUSA Forum 2019
The American-Hellenic Chamber of Commerce and its International TradeUSA Department are organizing for the 4th consecutive year, their annual ExportUSA Forum, the only forum in Greece focusing solely on exporting to the US Market. The 4th ExportUSA Forum, Exporting in a Shifting World, will take place on Monday, November 4, 2019 at the Grand Hyatt Hotel Athens.
The Forum hosts distinguished US and Greek field experts, providing the delegates with the opportunity to acquire valuable knowledge on the US market and its consumers and to gain insights on how they can successfully penetrate this dynamic market.
The digital era has fundamentally shifted assumptions on how individuals do business and engage with companies. As the global movement towards a digital future continues, consumers are shifting beyond price, taste and emotional considerations into higher-ground messages of brand trust and transparency, challenging existing business models. To this end, this year’s ExportUSA Forum aims to address the following key topics:
-Analysis of the US Market: Opportunities & threats for Greek companies
-Consumer Shifting Preferences
-The role of technology in the supply chain
-Export Journey: From the Greek farm to the US table
-Export compliance responsibilities and useful supportive tools
-How digitalization is changing exports
-Latest developments regarding bilateral trade